Introduction to Content Strategy

Content
1 module

Difficulty
Basic

Instructor
Colleen Jones

Released
31 Mar 2017

Price
$99.00

Description

Gain an overview of content strategy to achieve business or organizational goals.

Objectives

This course introduces key concepts and methods in content strategy.

  • Learn what content strategy is and why it brings value
  • Get introduced to analysis techniques such as content auditing
  • See examples of strategic content decisions¬†in a variety of industries and contexts
  • Get introduced to current trends in content strategy
  • Optional assignment
  • Retain access to materials for 12 months

1
Introduction to Content Strategy
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